Contract Insights Director

New York

Contract Contract

Listed 21-Aug-2019


ROLE

The insights team work with live social data to measure social activations, in order to provide conversational insights and build social strategies, supporting the measurement and evaluation needs of a creative agency

This role is to work on the campaign evaluation side of the business and to develop and implement measurement frameworks

RESPONSIBILITIES

  • Devise and manage the data collection and storage processes for social media campaigns 
  • Develop measurement plans and reports that are relevant to client business and campaigns 
  • Understand budget allocation process across media platforms
  • Develop and implement social media measurement frameworks and KPIs
  • Present measurement frameworks to clients
  • Continuously develop knowledge of WOM and social media and train junior team
  • Produce, visualize and analyze metrics for client reports, and to have an appreciation of the quality required for client reports
  • Work with client service teams in their understanding of social media measurement
  • Work with data suppliers and other 3rdparty data experts to help develop data visualization and presentation

KEY SKILLS

  • A passionate and entrepreneurial self-starter with a strong desire to lead the field in social media measurement
  • Expert in social data collection
  • Data visualization
  • Experience of social APIs
  • Proven research and analytical experience at level in social or digital
  • Agency experience preferable
  • A diligent team player, able to work effectively with all functions within the business
  • Ability to look beyond the numbers towards recommendations and action
  • Excellent written and verbal communication skills
  • Successful end to end delivery of analytical projects
  • Experience in mentorship junior employees
  • Proficient in MS-Office
  • Keen interest in business intelligence platforms such as Datasift, Radian 6

QUALIFICATIONS REQUIRED 

  • Bachelor degree, MBA or Masters in quantitative studies or equivalent preferred

 

 

This job description is not intended to cover everything that will be expected of you but rather to act as a guide and you may be required to get involved in other and reasonable ad hoc projects

 


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