Paid Media Director, Creative Agency

London

Contract Permanent

Listed 22-Oct-2019


ROLE

The Paid Media Director is responsible for the planning, execution, optimisation and reporting of the paid media elements of all 1000heads campaigns.

RESPONSIBILITIES

Campaign consultancy, strategic planning & implementation for paid social, display & direct response campaigns

Deliver integrated paid media campaigns with an appreciation for the other elements of the campaign (influencer outreach, community management, creative)

Deliver optimisation, reporting & budget management for all media budgets within your remit

Manage project timings, delivering all duties to agreed deadlines

Analyse campaign performance against client KPIs & report on any trends & insights to key stakeholders

Monitor day to day delivery and budget against KPIs

Recommend opportunities for campaign optimisation based on meeting clients KPI’s & implement as required

Buy media across biddable platforms, including Facebook (power editor), Twitter (self-serve), LinkedIn (self-serve), YouTube (self-serve) and other digital and content marketing platforms.

Negotiate IO buys and manage campaigns with digital display publishers.

Understand and implement social/digital measurement and tracking

Deliver post-campaign analysis & PPT presentations

Assist with any ad-hoc reporting & administrative tasks

Work with media owners to trouble-shoot any issues that may arise

Work closely with internal departments and external companies

KEY SKILLS

Experience of digital and paid social advertising

Must have an understanding of media, audience profiling, targeting and tracking

Advanced understanding of Microsoft Excel

Excellent communication, analytical and literacy skills

Entrepreneurial – able to identify opportunities for clients

Competent in Microsoft PowerPoint & Word

Able to manage time effectively & multi-task

Team player

Self motivated & willing to take on new challenges

Experience with Facebook, Twitter, LinkedIn, YouTube Ads Platform or 3rd Party API technology

Must have an understanding of Search PPC Media Buying or Display Planning

Polished presentation skills

QUALIFICATIONS REQUIRED

Marketing or media related degree or equivalent experience.

 

This job description is not intended to cover everything that will be expected of you but rather to act as a guide and you maybe required to get involved in additional ad hoc projects

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