The Paid Media Director is responsible for the planning, execution, optimisation and reporting of the paid media elements of all 1000heads campaigns.
Campaign consultancy, strategic planning & implementation for paid social, display & direct response campaigns
Deliver integrated paid media campaigns with an appreciation for the other elements of the campaign (influencer outreach, community management, creative)
Deliver optimisation, reporting & budget management for all media budgets within your remit
Manage project timings, delivering all duties to agreed deadlines
Analyse campaign performance against client KPIs & report on any trends & insights to key stakeholders
Monitor day to day delivery and budget against KPIs
Recommend opportunities for campaign optimisation based on meeting clients KPI’s & implement as required
Buy media across biddable platforms, including Facebook (power editor), Twitter (self-serve), LinkedIn (self-serve), YouTube (self-serve) and other digital and content marketing platforms.
Negotiate IO buys and manage campaigns with digital display publishers.
Understand and implement social/digital measurement and tracking
Deliver post-campaign analysis & PPT presentations
Assist with any ad-hoc reporting & administrative tasks
Work with media owners to trouble-shoot any issues that may arise
Work closely with internal departments and external companies
Experience of digital and paid social advertising
Must have an understanding of media, audience profiling, targeting and tracking
Advanced understanding of Microsoft Excel
Excellent communication, analytical and literacy skills
Entrepreneurial – able to identify opportunities for clients
Competent in Microsoft PowerPoint & Word
Able to manage time effectively & multi-task
Self motivated & willing to take on new challenges
Experience with Facebook, Twitter, LinkedIn, YouTube Ads Platform or 3rd Party API technology
Must have an understanding of Search PPC Media Buying or Display Planning
Polished presentation skills
Marketing or media related degree or equivalent experience.
This job description is not intended to cover everything that will be expected of you but rather to act as a guide and you maybe required to get involved in additional ad hoc projects