Strategic Account Director

Berlin

Contract Permanent

Listed 24-May-2019


ROLE

Working with insights, paid and creative teams to help drive a cohesive strategy that achieves the client objectives. This role should have a great grasp on how to execute multi channel campaigns with a focus on social, digital and partnerships. Ultimately this role becomes the bridge between insights and creative team and helping to deliver cohesive solutions to our clients.

RESPONSIBILITIES

Researching and gathering data to develop well-informed strategic plans for clients

Examining clients’ businesses to get to know their brands and understand their objectives

Producing cohesive and intelligent plans to bring success to campaigns

Generating original ideas with other members of the team

Innovative thinker on the cutting edge of the social and digital space

Presenting findings to senior staff members and clients

Identifying potential problems and devising ways to rectify them

Liaising with senior members of staff to receive feedback and create improvements to strategies

Develops unique strategies and builds upon current client strategies within the social/digital arena to meet/exceed objectives

Proactively keeps abreast of assigned clients' marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.

Writes communications briefs, ensuring that creative and media are effectively integrated

Manages research studies that yield rich insights into consumer online and offline behavior and key motivational/attitudinal behavior

Develops a total understanding of online target audience and mindsets

KEY SKILLS

A proven track record in developing strategic plans that benefit the client

A good knowledge of the media and how strategy planning influences it

Excellent written and verbal communication skills

The ability to make complex subjects understandable

The drive to be successful and perform well in all aspects of your strategic work

The flexibility to work over a number of projects and balance your workload

Track record of innovation in digital/social

Experience of agency/client relations

Ability to interact with people at all levels demonstrating tact, diplomacy, discretion and maturity

Knowledge of both established social channels and emerging channels

A good understanding of paid social tools

Experience working in social media or digital marketing

QUALIFICATIONS REQUIRED

Degree and equivalent experience

 

This job description is not intended to cover everything that will be expected of you but rather to act as a guide and you maybe required to get involved in additional ad hoc projects

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