Analyst

Dubai

Contract Permanent

Listed 16-Jan-2019


ROLE

The insights team work with live social data to measure social activations, to provide conversational insights and build social strategies, in support of the measurement and evaluation needs of a creative agency.

This role is to work on the campaign evaluation side of the business and to develop and implement measurement frameworks.

RESPONSIBILITIES

  • Devise and manage the data collection and data storage processes for digital/social campaigns

  • Become an expert in social data collection & measurement

  • Develop and implement social media measurement frameworks and KPIs

  • To present research & measurement to clients via power-point and word documents

  • Produce, visualise and analyse metrics for client reports, and to have an appreciation of the quality required for client reports

  • To assist in supporting, training and mentoring the insight, strategy and client service teams in their understanding of social media measurement

  • Work with data suppliers and other 3rd party data experts to help develop our data visualisation and presentation

KEY SKILLS

  • A passionate and entrepreneurial self-starter with a strong desire to lead the field in social media and digital media measurement

  • Data visualisation

  • Knowledge of social network APIs

  • Research and analytical experience in social or digital

  • Agency experience preferable

  • A diligent team player, able to work effectively with all functions within the business

  • Ability to look beyond the numbers towards recommendations and action

  • Excellent written and verbal communication skills

  • Able to work under pressure whilst keeping an eye for detail

  • Be Microsoft Office proficient, in particular Word, Excel and PowerPoint

  • Keen interest in business intelligence platforms – Sprinklr, Sysomos, web analytics and others

  • Solid presentation skills

  • Desire to take graphing skills well beyond basic Excel

Qualifications Required

Degree or equivalent experience

2 years experience as an analyst or in a digital marketing role, preferably at an agency

 

This job description is not intended to cover everything that will be expected of you but rather to act as a guide and you maybe required to get involved in additional ad hoc projects

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