Insight Analyst

London

Contract Permanent

Listed 09-Oct-2018


ROLE

The 1000heads Insight Team work with data to fulfil the research and measurement needs of a lively creative agency.

Ultimately, the Insight Team answer crucial questions beginning with WHY? If you are curious by nature and determined to uncover the facts, you’ll fit right in.

The Insight Team is fully integrated within account teams in the agency, providing our clients with data-driven insight and decision making at the key stages of:

  • Strategic planning
  • Insight generation for ideation
  • KPI selection and targeting setting
  • Post campaign evaluation

The Insight Team also conduct bespoke, stand-alone research projects designed to help our clients understand their audience, brand and category.

RESPONSIBILITIES

Answering briefs: you will work with Insight Managers to define and refine client briefs, creating bespoke solutions for their insight and measurement needs.

Methodology deployment: you and deploy research and measurement methodologies. You will be the guardian of accuracy and consistency against these across your projects.

Data collection and analysis: You will use a range of data sources for analysis, from social listening tools, to native platform analytics, and 3rd party research.

Report production: you will produce and present reports that interpret data, provide insight and inspire action.

KEY SKILLS

  • Data visualisation that goes beyond basic excel functionality
  • Intricate knowledge of social and digital platform analytics
  • Advanced experience with social listening platforms
  • Intermediate knowledge of audience analysis platforms like Global Web Index, and an awareness of the wealth of data sources available to you
  • Methodology development for social listening research and performance measurement
  • A demonstrable ability to look beyond the numbers towards interpretation, recommendation and action
  • A dab-hand at creating and implementing reporting templates in Excel and PowerPoint
  • The ability to communicate with internal and external people in a productive, progressive way to solve problems together
  • Verging on OCD about the organisation, accuracy and storage of data
  • You must be a passionate and entrepreneurial self-starter with a strong desire to implement social and digital measurement for brands
  • Your ambition to progress your career at an agency in the field of data and analytics, winning awards in the process, will be boundless
  • Agency experience preferable
  • Experience as an analyst or in an insight role on with a social and digital element

Qualifications Required

Degree or equivalent experience

 

This job description is not intended to cover everything that will be expected of you but rather to act as a guide and you maybe required to get involved in additional ad hoc projects

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